Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at stvp.stanford.edu. Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

Mission, Brand, and Product Alignment

Shiza Shahid, Our Place
In conversation with: Ravi Belani, Stanford University

Shiza Shahid, co-founder and co-CEO of Our Place, uses her company’s experience to illustrate why entrepreneurs should see mission, brand, and product design as deeply interconnected. She advises them to establish a meaningful mission and make sure the product is closely tied to it.