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Niches That Last

Othman Laraki, Color
In conversation with: Toby Corey, Stanford University

Color co-founder and CEO Othman Laraki tells an entertaining story about seeing the Google co-founders at a Stanford barbecue in the early 2000s, and arguing that search technology was played out. Instead, he observes, search was only getting started. Over and over again, he has observed that entrepreneurs tend to believe a particular sub-sector has matured long before it hits its stride.