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Timing the Market

Othman Laraki, Color
In conversation with: Toby Corey, Stanford University

Perfectly timing the market is more about luck than strategy, observes Color co-founder and CEO Othman Laraki. Instead, he advises entrepreneurs to aim to be approximately right. Laraki stresses the importance of grit: When you’re riding a wave of emerging technology, find ways to survive as a business until the market matures and you find product-market fit.