Overcoming the First-Mover Advantage

Elise Densborn, Splendid Spoon
In conversation with: Emily Ma, Stanford University

Splendid Spoon co-CEO Elise Densborn observes that a first-mover advantage isn’t as important in her industry, compared to tech or the supply chain. By creating a unique brand and product that delivers value to the customers, she says, innovative companies have space to grow.