After he identified an opportunity to build a company focused on medium- to long-term furnished housing, Zeus Living CEO and co-founder Kulveer Taggar quickly realized that the ideal solution would involve building a property management infrastructure, not just a digital platform. The decision to forego the quick scalability of a pure-digital play may have slowed the company’s growth initially, but Taggar believes that it was important to sacrifice some short-term growth and build a business model that would be sustainable in the long run.