If company values are going to be useful, suggests Zeus Living CEO and co-founder Kulveer Taggar, they should entail concrete, identifiable tradeoffs. He describes Zeus Living’s four core values, and explains that each of those values comes with costs. The value of transparency, for example, might be uncomfortable for employees who miss their goals, because that information is available for all to see. The point isn’t to select values with no downside, but to encourage the kinds of tradeoffs that will create long-term value.
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