Selecting the Right Performance Indicators

Deb Liu, Ancestry
In conversation with: Ravi Belani, Stanford University

Deb Liu, CEO of Ancestry, gives advice for identifying Key Performance Indicators. She recommends figuring out early and interim indicators for your industry instead of focusing on end goals such as profit or subscriptions, as well as testing multiple things at once instead of serially to figure out where you want to double down without wasting time.