When creating an AI product, says Voicea founder and Cisco Contact Center VP and GM Omar Tawakol, you have to be careful as you set user expectations. He compares the launch of Siri (which promised a lot and disappointed early adopters) with the launch of Alexa (which was more realistic, and delivered the basic functionality that users expected), and suggests that’s it’s best to carefully bound user expectations first, and then overdeliver.