Sharpening Focus in the Face of Market Turmoil

Robin Li, Baidu

Focusing on technology, operations, and the user experience, Robin Li, CEO of Chinese search engine Baidu, took a pragmatic approach and recalls how he took on the role of project manager for the company for nearly a year. Focusing on nothing but search services, the company avvoided the market crash of 2000/2001 and resisted the trends in online development, and instead continued to play to the company's best strengths.