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Shedding Light on the "Dark" Web

Robin Li, Baidu

In an effort to index the 99 percent of the "dark" web – that is, the vast majority of web pages unreachable by most search tools – Robin Li, CEO of China's Baidu, launched a product called Aladdin. The goal of the open interface is to allow for and encourage user content submission, and to provide the site's users with a deeper, unbridled search capability.