“Don’t be naive about the power of storytelling,” says Joshua Hoffman, co-founder and CEO of Zymergen. Whether that’s convincing people to work for your venture, give you startup money or sign that first contract, emotion plays just as big a role as intellect in their decision, Hoffman explains. He describes how neglecting to build a narrative at his company has left some newer employees feeling disconnected.
Related
Sarah Lamaison,
Dioxycle
Climate Tech Insights [Entire Talk]
Climate tech entrepreneurs are an essential part of reducing and removing carbon emissions.
Sarah Lamaison,
Dioxycle
Climate Tech Insights [Entire Talk]
Climate tech entrepreneurs are an essential part of reducing and removing carbon emissions.
Michelle Lee,
Medra
From Conviction to Company [Entire Talk]
From finding conviction in their ideas to deciding how to grow, detect founders face many decisions.
Michelle Lee,
Medra
From Conviction to Company [Entire Talk]
From finding conviction in their ideas to deciding how to grow, detect founders face many decisions.
Andy Dunn,
Bonobos
Mental Health for Entrepreneurs [Entire Talk]
Mental health matters for entrepreneurs — and everyone
Andy Dunn,
Bonobos
Mental Health for Entrepreneurs [Entire Talk]
Mental health matters for entrepreneurs — and everyone
