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Collection (15 items)

Navigating Difficult Decisions With Principles

Entrepreneurial leaders must tackle significant decisions and dilemmas. What frameworks and principles do leaders use to navigate these critical junctures? This collection shares how entrepreneurs, innovators and leaders 1) define their own principles and 2) use values-based principles to tackle pivotal decisions.

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28 minutes

In the first episode of our “Entrepreneurship and Ethics” miniseries, Stanford professor Tom Byers speaks with Stanford lecturer Jack Fuchs and Jazz Pharmaceuticals CEO Bruce Cozadd about how strong principles can help a leader navigate a crisis. Fuchs discusses his “Principled Entrepreneurial Decisions” course, and Cozadd walks through a case study he first presented in that class, focusing on how he leaned on his principles when his company hit a wall during the 2008 economic crash.

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2 minutes

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