Stanford business Professor Chip Heath talks about his latest book, "The Power of Moments," which he wrote with his brother, Dan. In it, they use the acronym EPIC to sum up the main elements that make an experience memorable. The letters stand for elevation (of the senses), pride (feeling recognized for our achievements), insight (learning something new) and connection (with family, friends or colleagues).

Chip Heath, professor at the Stanford Graduate School of Business, shares an example of how a company can make a new hire's first day the special occasion it should be - but often isn't because organizations fail to seize the moment. Heath, an expert in organizational behavior, describes how the tractor maker John Deere fills an employee's first day with experiences that build pride and insight about the company, and meaningful connections with colleagues.

Stanford business professor and bestselling author Chip Heath explains how unique activities tend to be memorable, even those that feel uncomfortable at the time, as long as they are profound. "Defining moments are moments that change our trajectory, and move us toward goodness. But they're not always positive," says Heath, an expert in organizational behavior who wrote the book "The Power of Moments" with his brother, Dan.

Chip Heath, professor of organizational behavior at the Stanford Graduate School of Business, describes research where strangers were brought much closer, emotionally, simply by having them ask each other a series of increasingly personal questions. Heath, co-author of the book "The Power of Moments," says the study shows how "we're only 45 minutes away from really close connections" with the people around us.