How to Brainstorm Better

Toy inventor Brendan Boyle talks about key concepts for making brainstorming sessions more effective, like including those adept at the technique and bringing together divergent and convergent thinkers. Boyle, a partner at IDEO who teaches the course “From Play to Innovation” at Stanford’s design school, speaks with creativity expert Tina Seelig, faculty co-director at the Stanford Technology Ventures Program.