Tim O'Reilly, O'Reilly Media Idealism Makes the Best Marketing People love to be challenged with idealism, says Tim O’Reilly. Here the founder of O’Reilly Media uses examples from his own business that show how idealism and cause advocacy can
Lynda Kate Smith, mParticle In conversation with: Ravi Belani Everything Starts With Who Even the greatest technology doesn’t sell itself.
Halle Tecco, Rock Health Lack of Interoperability as Market Failure Rock Health CEO Halle Tecco articulates why systemic problems with record sharing continue to drive up the costs of healthcare, while at the same time impeding the ability of doctors
Bill Gross, Idealab & eSolar Survive Until the Market is Ready A number of companies born from Idealab were started way too soon, says Founder and CEO Bill Gross. However, a number of these firms went on to success, as Idealab
Barry Silbert, SecondMarket, Inc. A New Vision for Capital Markets SecondMarket Founder and CEO Barry Silbert thinks his online marketplace for trading alternative assets can play an important role in creating a new model for capital markets. In this lecture,
Tom Siebel, First Virtual Group Meeting the Carbon Tracking Market Facing the likelihood of carbon reporting and carbon tracking that will be necessary with upcoming cap and trade legislation, Tom Siebel, First Virtual Group Chairman, announces a new initiative to
Geoffrey Moore, Mohr Davidow Ventures Market Maturity Life Cycle Moore focuses on innovation and discusses the different stages in the market maturity life cycle.
Karabo Morule, Capital Art In conversation with: Vimbayi Kajese Another Side of the Art Market Fintech can help collectors in Africa and beyond realize the opportunity in the African art market.
Julia Collins, Planet FWD In conversation with: Mo Lei Fong The Accelerating Climate Tech Market To build a sustainable future, we need to focus on decarbonization - and the climate technology market is ripe with opportunity.
Tom Byers, Stanford UniversityAndrew Nelson, University of OregonRichard Dorf, University of California, Davis Chapter 9: Marketing and Sales Marketing and sales are critical to the success of a new firm since the firm normally starts without any customers. A new business must create a marketing and sales plan,
Eric Yuan, Zoom Video CommunicationsSantiago Subotovsky, Emergence Capital In conversation with: Ravi Belani Winning a Crowded Market Instead of focusing on competitors, focus on solving customer problems and making users happy.
Julia Hartz, Eventbrite Opportunity in Underserved Markets Eventbrite Co-Founder and President Julia Hartz talks about discovering a vast and diverse underserved market and says the everyday event organizers who are Eventbrite’s main customers dictated the direction of
Jennifer Morris, Conservation International Opportunities in Carbon Markets Cap-and-trade carbon markets continue to gain traction, but how do you monetize something you can't see and that has never been valued? Conservation International Executive VP Jennifer Morris sees interesting
Thomas Prescott, Align Technology Marketing Medical Technologies When introducing a new medical device such as “invisible” orthodontics, it can be a struggle to bring the medical community on board. Align Technology CEO Thomas Prescott discusses the necessity
Jeff Housenbold, Shutterfly Creative Direct Marketing While at EBay, Jeff Housenbold, now the CEO of Shutterfly, managed to enroll 65,000 new subscribers a day, and shepherded the company toward being the first to use Google's Adwords.
Donna Novitsky, STVP Marketing a Start-up Donna Novitsky talks about developing a marketing strategy for a start-up. She addresses key issues about segmenting customer priorities and their pain-points; and building a competitive strategy. Novitsky notes that
Scott Kriens, Juniper Networks Capitalizing on Market Power Scott stresses the role of the market and the benefits of leveraging its power to grow rapidly. He describes how Juniper grew to be a $1 Billion company within 3
Kathleen Eisenhardt, Stanford University Protecting Your Market Eisenhardt shares several strategies that a small company can use to protect their market. This includes marketing alliances, getting funded by larger competitors, and buying out smaller competitors.
Jeff Hawkins, Numenta The Role of Market Research Founder of the Palm Jeff Hawkins shares his story of graffiti, a handwriting recognition software, and the intuitive leap of using a keyboard to show that users can and will
Steve Blank, Stanford University Market Risk and Technology Risk Market risk is the concern that you’ll find your customers before you run out of funding. A technical risk asks if the innovation is in place to bring your start-up
Steve Blank, Stanford University An Entrepreneur’s Checklist No matter what business vertical you’re entering, serial entrepreneur Steve Blank outlines a few points of necessary focus for the emerging business start-up, including market opportunity, market regulations and distribution,
Robin Li, Baidu Sharpening Focus in the Face of Market Turmoil Focusing on technology, operations, and the user experience, Robin Li, CEO of Chinese search engine Baidu, took a pragmatic approach and recalls how he took on the role of project
Bill Drayton, Ashoka Collaborative Entrepreneurship Overcomes Market Failures Ashoka Founder Bill Drayton believes anyone working on strategy should seek to overcome broken and walled-off systems through the power of collaborative entrepreneurship. According to Drayton, bringing together hybrid teams
Jeff Epstein, Bessemer Venture Partners In conversation with: Ravi Belani From MVP to Product-Market Fit Fundamentally, a venture-funded startup is a de-risking project.