Othman Laraki, Color In conversation with: Toby Corey Niches That Last In healthcare, access is often harder than technology.
Matthew Rabinowitz, Natera Can You Convince One Institutional Investor? Serial entrepreneur Matthew Rabinowitz shares an approach to fundraising and spending that he feels runs counter to common wisdom. Rabinowitz also notes, “If you can’t convince one institutional investor that
Barry Silbert, SecondMarket, Inc. Trading Private Company Stock Private company stock is far and away SecondMarket’s most high profile class of available assets. Founder and CEO Barry Silbert shares SecondMarket’s background in serving as an exchange for private
Geoff Donaker, Yelp Going on the Roadshow Yelp Chief Operating Officer Geoff Donaker recounts traveling around the country with company leaders to meet with institutional investors prior to the IPO. He explains how the amount of shares
Adam Lashinsky, Author Stay on Simple Messages Creating clear and compelling messaging is key to Apple’s marketing approach, says Fortune magazine Senior Editor Adam Lashinsky. Moreover, the company compounds success in this area by staying on a
Ted Zoller, Kauffman Foundation Intersection of Opportunity and Need “Ideas that are not acted on are valueless,” says Kauffman Foundation Senior Fellow Ted Zoller, who urges entrepreneurs to take action to release game-changing ideas into the world. Zoller also
Padmasree Warrior, Cisco Internet of Everything Cisco Chief Technology and Strategy Officer Padmasree Warrior reviews the first three phases of the Internet: access and connectivity, commerce growth, and the rise of social, and then discusses the
Al Ramadan, Play Bigger Advisors Categories Reduce Cognitive Load Al Ramadan, co-founding partner at Play Bigger Advisors, talks about how categories are conceptual containers that help the human brain organize all the information we are deluged with daily. Categories
Ethan Brown, Beyond Meat In conversation with: Toby Corey Changing Entrenched Consumer Behavior Meet the same customer needs, but with a reimagined product.
Patrick Brown, Impossible Foods The Learning Curve for Pitching Secure funding by selling the size of the market and the potential for impact.
Mike Rothenberg, Rothenberg Ventures Swim Toward Blue Oceans Mike Rothenberg encourages entrepreneurs to avoid "red oceans," a business-strategy term for cutthroat markets where competitors struggle for incremental gains. The CEO of Rothenberg Ventures says entrepreneurs should instead swim
Adam Lowry, Method The Importance of Product Adoption To find success, you need to design innovation for adoption by consumers, says Adam Lowry of Method Products. According to Lowry, no matter how innovative or sustainable your product may
Jessica McKellar, Pilot In conversation with: Emily Ma People Plus Software What happens when a founding team tries, tries, and tries again?
Geoffrey Moore, Mohr Davidow Ventures Hierarchy of Powers Framework MDV Venture Partner Geoffrey Moore lays out a framework for companies to use in analyzing their current power. This “hierarchy of powers” lets organizations examine their position and strength in
Jennifer Aaker, Stanford University, GSB Case Study: Coca-Cola’s Global Campaign In their quest for an authentic viral campaign, the global soft drink giant gave $50,000 to seven teams worldwide, one of whom created the Coke Happiness Machine. Stanford GSB Professor
Tony Mugavero, Rad In conversation with: Emily Ma Is It an Opportunity or a Distraction? Connecting technological innovation to consumer demand requires flexibility, not certainty.
Matthew Rabinowitz, Natera Early Customer Retention Entrepreneur Matthew Rabinowitz says the key to retaining early customers is bringing them into the product design and iteration process to deepen emotional connections. Rabinowitz also touches on why great
Mike Maples Jr., Floodgate Create New Categories Companies that top their category don’t just sell more product than their competitors, they likely created the category and made people see the world in a new way, according Mike
John Lilly, Greylock Partners Realities of Consumer Internet at Scale Venture capitalist John Lilly articulates the realities of having success at scale in the consumer Internet space. He shares illuminating facts on the frequency of success, and the secret sauce
Jennifer Aaker, Stanford University, GSB Building Brands Inside-Out Focus on making your employees excited about the brand, rather than just the customers. This is the new face of forward-thinking companies, says Jennifer Aaker, a professor with Stanford’s Graduate
Dave Vasen, brightwheel In conversation with: Emily Ma ‘Shark Tank’ Success Dave Vasen, founder and CEO of brightwheel, explains that he never expected to be on reality television, but “Shark Tank” wound up being a great fit for his company. Even
Navin Chaddha, Mayfield Painkillers Sell, Vitamins Don’t Make your product a must-have, not a nice-to-have.
Al Ramadan, Play Bigger Advisors Data on Category and Company Value Al Ramadan, co-founding partner at Play Bigger Advisors, shares statistics compiled by his firm that show when category and company?value is formed. The category-design firm conducted qualitative and quantitative research