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Create Categories for Competitors

Play Bigger Advisors Co-Founder Al Ramadan describes the evolution of the category for software that manages business customer relations, and how Salesforce founder Marc Benioff came to dominate it by

Video Clip

4 minutes

Dave Peterson, Play Bigger Advisors

What Problem are You Solving?

Play Bigger Advisors Co-Founder Dave Peterson emphasizes that entrepreneurs must be able to articulate the problem they seek to solve if others are to understand their vision. Successful marketing also

Video Clip

4 minutes

ETL Entrepreneurial Thought Leaders Podcast

Al Ramadan, Play Bigger Advisors

Dave Peterson, Play Bigger Advisors

How to Be a Category King

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They

Podcast

51 minutes

Al Ramadan, Play Bigger Advisors

Dave Peterson, Play Bigger Advisors

How to Be a Category King [Entire Talk]

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They

Video

57 minutes

Dave Peterson, Play Bigger Advisors

Developing a Point of View

Dave Peterson, co-founding partner at Play Bigger Advisors, explains how a point of view establishes what you stand for and against, while attracting just the right customers. He also describes

Video Clip

4 minutes

Dave Peterson, Play Bigger Advisors

The Journey of Category Design

Dave Peterson of Play Bigger Advisors talks about how new consumer-product categories don’t just emerge overnight, but result from years of difficult and intentional effort. Peterson draws on his experience

Video Clip

2 minutes

Al Ramadan, Play Bigger Advisors

Data on Category and Company Value

Al Ramadan, co-founding partner at Play Bigger Advisors, shares statistics compiled by his firm that show when category and company?value is formed. The category-design firm conducted qualitative and quantitative research

Video Clip

8 minutes

Al Ramadan, Play Bigger Advisors

Categories Reduce Cognitive Load

Al Ramadan, co-founding partner at Play Bigger Advisors, talks about how categories are conceptual containers that help the human brain organize all the information we are deluged with daily. Categories

Video Clip

6 minutes

Al Ramadan, Play Bigger Advisors

The Frozen Food Epiphany

Al Ramadan of Play Bigger Advisors discusses how Clarence Birdseye of frozen-foods fame perfectly embodies the “three pillars of enduring companies” – product design, company design and category design. Inspired

Video Clip

3 minutes

Matt Harvey, Stanford University

Video Inspiration for an Entrepreneurial 2012

How will you live a more entrepreneurial life in the new year? If you’re planning a new venture or working hard to develop a new technology, a little extra inspiration

Article

2 minutes

Matt Harvey, Stanford University

Ideas That Take Flight on Social Media

How do some ideas take flight when others never get off the ground? What causes audiences to engage while being constantly bombarded with media images and stories? Stanford professor Jennifer

Article

2 minutes

Brendan Boyle, IDEO

In conversation with: Tina Seelig

Play Has a PR Problem

Brendan Boyle, partner at the design firm IDEO, explains how play is much more than a frivolous kid’s activity or games in the company break room. To Boyle, a consulting

Video Clip

2 minutes

Drew Houston, Dropbox

Customer Requests and Engineering Trade-offs

Dropbox Co-Founder Drew Houston articulates why one of the biggest challenges his company faces is deciding the order in which to build features or fix problems. Houston shares insights from

Video Clip

5 minutes

Heidi Roizen, Threshold Ventures

Picking vs. Running

Roizen believes the biggest impact VCs can have is recruiting. At Mobius, she says, they have four fulltime recruiters to find the right people for all their companies. VCs also

Video

4 minutes

Jon Zieger, Responsible Innovation Labs

In conversation with: Riitta Katila

Toward a Future of Responsible Innovation

Ambitious technology companies will shape the 21st century. Could new frameworks help them shape it in a positive direction?

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2 minutes

Debra Dunn, Skoll Foundation

Jay Coen Gilbert, B Corporation

Bart Houlahan, B Corporation

Andrew Kassoy, B Corporation

Representing the Socially Responsible Enterprise

The co-founders of B Lab, Jay Coen Gilbert, Bart Houlahan, and Andrew Kassoy, unveil their infrastructure play that seeks to give voice to the burgeoning panoply of green business. They

Podcast

52 minutes

Matt Harvey, Stanford University

Do You Have Disruption Deficit Disorder?

In a recent guest post on the Harvard Business Review website, economic strategist Umair Haque took Silicon Valley venture capital firms to task for backing companies that only create “thin

Article

3 minutes

Russ Altman, Stanford University

Kim Branson, GSK

In conversation with: Jack Fuchs

Ethical Science is Better Science

AI-driven bioengineering will draw on past ethical frameworks, but will also require new ethical frameworks.

Video Clip

3 minutes

Heidi Roizen, Threshold Ventures

A Common Mistake: Treating VC money as Your Own

Roizen thinks that one of the biggest mistakes companies made in their hayday was considering VC money as their own. Entrepreneurs forgot they had to pay back their investments. If

Video

3 minutes

Ravi Belani, Stanford University

The Power of Founders

Unicorns aren’t random occurrences. In fact, truly massive tech companies share some very similar DNA.

Video Clip

3 minutes

Tim Kentley-Klay, Zoox

Eliminating Blind Spots

Tim Kentley-Klay, co-founder and CEO at Zoox, talks about how his biggest worries as an entrepreneur are the risks that his team doesn’t yet know about. He also describes the

Video Clip

2 minutes

Gordon Davidson, Fenwick & West, LLP

When is a Dutch Auction Appropriate?

Gordon questions whether the Dutch auction system is ever appropriate for stock, since it was developed for tulips, of which there is a finite quantity. He worries that people will

Video

5 minutes

Larry Page, Google

Eric Schmidt, Google

Tips for the Entrepreneur

Google co-founder Larry Page provides several tips for entrepreneurs. Tip 1: Just don’t settle. Especially with employees, it is very important to find great people you are compatible with. Tip

Video

5 minutes

Tony Perkins, AlwaysOn

In conversation with: Tim Draper, Michael Moe

High Velocity Media: What’s Next in Online Advertising Revenue

If 30-40 percent of our time engaging in media is spent online, then why are only 6-7 percent of all ad dollars going toward online media? Tony Perkins, CEO of

Video

7 minutes

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