Creating a Buzz Around B2B Software [Entire Talk]

Christine Yen,
With Toby Corey, Stanford University

Honeycomb co-founder and CEO Christine Yen spent a decade as a software engineer before creating her own company. She describes how her deep domain knowledge and relationships with like-minded software developers propelled her startup’s launch, and shares how she built an energetic human architecture around a highly technical B2B product.