When Christine Yen and her co-founder Charity Majors created Honeycomb, Yen assumed the CTO role and Majors became CEO. In the spring of 2019, they switched roles. Yen explains why it might make sense to shuffle roles as a company moves from initial product and customer development into searching for a repeatable sales model. When co-founders build trust and deeply respect each other’s strengths, she observes, these kinds of shifts are much easier to accomplish.