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Do the Work, then Talk About It

Paola Santana, GLASS
In conversation with: Ravi Belani, Stanford University

Should businesses driving radical change focus on perfecting their product or telling their story? Reflecting on her experiences at Matternet, an autonomous drone delivery startup she co-founded, GLASS founder and CEO Paola Santana advises founders that while it’s important to tell their story to the larger world, the first priority is building a product and going the extra mile to put it in front of the customers they’re after.