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Think About the End at the Beginning

Paola Santana, GLASS
In conversation with: Ravi Belani, Stanford University

GLASS founder and CEO Paola Santana talks openly about the difficulties inherent in co-founder relationships, and strongly advises co-founders to discuss possible sticking points and protect themselves legally before starting a business together. Even the most closely aligned co-founders will benefit from carefully codifying their relationship at the very beginning, she finds, and she encourages early-stage founders to create clear and mutually agreeable terms should one founder need to exit.