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Extreme Focus

Delane Parnell, PlayVS
In conversation with: Ravi Belani, Stanford University

When he began building what became PlayVS, recalls founder and CEO Delane Parnell, he moved to LA and gave himself one year to either succeed orf fail. That compressed timeline, and a year of “all work and no play,” he says, helped him focus on the three factors that would make the business succeed: distribution, IP and product.