As Zoom founder and CEO Eric Yuan considered starting his own company, he asked everyone he knew if they were happy with the videoconferencing platforms they were using. Not a single person expressed passionate loyalty to any of the products on the market. That realization, he says, gave him the confidence to create Zoom. And it was his conviction that he could satisfy the end users, he says, that gave him the focus to build a solution and not get distracted by analyzing market size and worrying about competitors.