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How to Avoid Building a Beautiful Product No One Needs

Howie Liu, Airtable
In conversation with: Ravi Belani, Stanford University

Airtable co-founder and CEO Howie Liu discusses how he and his co-founders sequentially de-risked product-market fit in the three years before they publicly launched their product. They began by talking to people who worked on similar products in the past, before testing front-end mock-ups with potential customers, and eventually inviting users to ship real data to their product.