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The Two Approaches to Building a Startup

Howie Liu, Airtable
In conversation with: Ravi Belani, Stanford University

Airtable CEO and co-founder Howie Liu describes two approaches to building a startup. The first focuses on launching quickly, then iterating based on customer behavior. The second approach, which Airtable took, focuses on developing a long-term business plan and creating a product that responds to the risks posed by current and future competitors.