Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

“Stealth Mode” Strategy

Austin Russell, Luminar
In conversation with: Ravi Belani, Stanford University

Austin Russell, founder and CEO of Luminar, explains why his company spent five years in “deep stealth mode,” with no public website or press. He recommends founders to quietly iterate behind closed doors until they’re ready to showcase an impressive product