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Unconventional Funding, Less Dilution

Austin Russell, Luminar
In conversation with: Ravi Belani, Stanford University

Austin Russell, founder and CEO of Luminar, explains how he creatively financed his company early on through two unconventional funding mechanisms: safe notes and a hacker house. He encourages entrepreneurs to find ways of bringing in money without adding more shares, in order to reduce dilution and increase value growth for both owners and employees.