Blendoor founder and CEO Stephanie Lampkin advises founders to weave a compelling story when speaking with potential investors. She explains how she developed an instinct for storytelling while growing up in a Black church, and cites research showing that listeners are more likely to remember stories than a series of facts. A pitch, she adds, should always answer three questions: Why is this a problem? Why am I the right person to solve it? And: Why is this a big deal right now?