Blendoor founder and CEO Stephanie Lampkin advises founders to weave a compelling story when speaking with potential investors. She explains how she developed an instinct for storytelling while growing up in a Black church, and cites research showing that listeners are more likely to remember stories than a series of facts. A pitch, she adds, should always answer three questions: Why is this a problem? Why am I the right person to solve it? And: Why is this a big deal right now?
Related

Luke Sykora,
Stanford University
Starting Up in a Downturn
An Entrepreneurial Thought Leaders mini-guide for aspiring founders facing a troubled economy.
Article
5 minutes

Josh Makower, MD,
Stanford Byers Center for Biodesign
The Biodesign Innovation Process [Entire Talk]
Innovation isn’t random – it’s a process that can be learned, improved, and effectively deployed to solve specific problems.
Video
52 minutes
Josh Makower, MD,
Stanford Byers Center for Biodesign
The Biodesign Innovation Process [Entire Talk]
Innovation isn’t random – it’s a process that can be learned, improved, and effectively deployed to solve specific problems.

John Felts,
Cruz Foam
Engineering Green Materials [Entire Talk]
To scale a technology, engineers need to think beyond the technology itself.
Video
53 minutes
John Felts,
Cruz Foam
Engineering Green Materials [Entire Talk]
To scale a technology, engineers need to think beyond the technology itself.