Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at stvp.stanford.edu. Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

The Importance of Unit Economics

Kathleen Eisenhardt, Stanford University

Kathleen Eisenhardt, Stanford W. Ascherman M.D. Professor in Stanford Engineering, encourages new founders to prioritize being profitable at the unit level. Paying attention to unit economics, she says, helps build simpler business models that are easier to replicate and scale, and leads founders to a better strategic understanding.