The Virtue of Doing Nothing

Kathleen Eisenhardt, Stanford University

Kathleen Eisenhardt, Stanford W. Ascherman M.D. Professor in Stanford Engineering, advises founders to be willing to do nothing or pause their progress at times. She shares two case studies: one of a fintech venture that spent time passively observing who was using their product, and another of an online fashion company that paused to refine other aspects of their business model.