What Good Entrepreneurs Think About

Kathleen Eisenhardt, Stanford University

Kathleen Eisenhardt, Stanford W. Ascherman M.D. Professor in Stanford Engineering, observes three characteristics that differentiate entrepreneurs who think strategically: they see the entire playing field, they’re willing to shape it, and they understand what game they’re playing. Eisenhardt gives two examples from her research that demonstrate how founders who see the big picture are more likely to succeed.