General Catalyst managing director Hemant Taneja describes how mass-personalization has revolutionized the ways that technology companies create value and impact the lives of consumers. Advancements in data analytics and AI have driven this trend, he observes, which is fine in a sector like gaming, but can be very harmful in sectors like education and healthcare, where it becomes problematic to run A/B experiments on people’s lives. Responsible AI, he proposes, needs to be accountable, transparent, and explainable.