Jeff Housenbold, Shutterfly Creative Direct Marketing While at EBay, Jeff Housenbold, now the CEO of Shutterfly, managed to enroll 65,000 new subscribers a day, and shepherded the company toward being the first to use Google's Adwords.
Donna Novitsky, STVP Marketing a Start-up Donna Novitsky talks about developing a marketing strategy for a start-up. She addresses key issues about segmenting customer priorities and their pain-points; and building a competitive strategy. Novitsky notes that
Scott Kriens, Juniper Networks Capitalizing on Market Power Scott stresses the role of the market and the benefits of leveraging its power to grow rapidly. He describes how Juniper grew to be a $1 Billion company within 3
Kathleen Eisenhardt, Stanford University Protecting Your Market Eisenhardt shares several strategies that a small company can use to protect their market. This includes marketing alliances, getting funded by larger competitors, and buying out smaller competitors.
Jeff Hawkins, Numenta The Role of Market Research Founder of the Palm Jeff Hawkins shares his story of graffiti, a handwriting recognition software, and the intuitive leap of using a keyboard to show that users can and will
Dominic Orr, Aruba Networks Challenges in Cracking Big Markets Dominic Orr, CEO of Aruba Networks, responds to a question about whether startups have a chance of cracking markets owned by big competitors. Orr suggests that startups often can find
Armen Berjikly, Experience Project In conversation with: Julio Vasconcellos Marketing Strategies for a Startup Website Armen Berjikly, Founder and CEO of Experience Project, talks about different strategies to market a startup, particularly an Internet startup. Berjikly suggests linking to larger sites by building on open
Katie Rodan, Proactiv Solution Discovering and Meeting Market Needs Rodan reveals the process of discovering a product that would solve the acne problem that was not being met by any of the products in the market. The main goal
Stephanie Keller-Bottom, Nokia Innovent Focus, Flexibility and Market Validation Keller-Bottom recommends entrepreneurs to stay focused and be flexible. Find partners who complement and will add value to your business, she says. She talks about the importance of doing a
Beth Seidenberg, Kleiner Perkins Caufield & Byers Understanding the Overseas Investment Market Culturally, the differences can be night and day. Financially, the rules can be completely different. Rather than trying to operate in China and jump its many hurdles from afar, KPCB
Tim Choi, Voltage Security Voltage’s Customer/Market Segments Voltage targets large sectors affected by privacy legislation: financial services, health care, and the government, for example. Their sales message is our system is the easiest way for you and
Gordon Ringold, Affymax Research Institute Funding Challenges in Today's Market Ringold thinks that biotech companies are fighting the consequences of what to place in the bubble of dotcoms. The bubble was not based on reality. Now it is hard for
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Market potential: GameBoy Erin Turner, a producer at Electronic Arts specializing in action-hero titles, explains that the GameBoy has a pretty substantial market with 40 million sold worldwide. The mission with the GameBoy
Erik Straser, Mohr Davidow Ventures An Emerging Market: Investing in Nanosolar In this clip, Erik Straser, a partner at Mohr Davidow Ventures, discusses a case study of his firm’s investment in a new solar technology modeled after printing a daily newspaper.
Tom Byers, Stanford University Market Positioning and the Importance of Partnerships Byers believes that the impact of marketing is often underestimated by companies. He talks about how partnering is one of the keys to crossing the chasm between the early market
Katie Rodan, Proactiv Solution The Value of Effective Market Research Katie Rodan of Proactiv Solutions discusses a personal anecdote with a critical session of market research. The experience sent her team back to the drawing board to revamp a product
Judy Estrin, JLABS, LLC Marketing and Learning from Customers Estrin explains how it is important not to confuse marketing with reality. Know when you are marketing and know what is real. Make sure you listen to real customer input,
Matthew Sacks, Luminary MediaLauren Perkins, Luminary Media Listening to the Market [Entire Talk] Accelerate into opportunities, then slow down to sort out complexities.
Kim Smith, New Schools Venture Fund Achieving Profits Through Customer Focus Smith poses the question: How can companies be profitable in the education sector? She discusses how education is more recession-proof than other industries and how newer schools have shifted their
Frank Levinson, Finisar Corporation Follow Standards Number 4 in Frank Levinson's Top 10 Things You Must Have to Start a Business. Niche markets aren't always the way to go, says Levinson. He advises that your company
Judy Estrin, JLABS, LLC Consumer Markets are Difficult for Startups Estrin explains the reasons the consumer market is hard for startups is: 1) The amount of marketing dollars to reach the consumer directly is larger than startups can afford 2)
Judy Estrin, JLABS, LLC It's a Long Haul to Liquidity The consumer market is not a very friendly market for startups, says Estrin. It can be a 5-7 year deal and not a 2-year cycle. It is a long haul
Ann Winblad, Hummer Winblad Ventures How Consumer Markets and Enterprise Markets Drive the Software Industry Winblad talks about how the market is driven by consumers who want connectivity across devices, customizable products, and fair prices. Communication and collaboration are key to delivering the product the
Edgar Bronfman Jr., Warner Music Endeavor’s Sustainable Economic Developments Bronfman describes how Endeavor, an organization dedicated to high-impact entrepreneurship, provides entrepreneurs with the tools they need to succeed across the globe. Because of the market-based focus of Endeavor, many