Investor-Product Fit

James Reinhart, thredUP
In conversation with: Ravi Belani, Stanford University

At first, thredUp co-founder and CEO James Reinhart struggled to convey the opportunity he saw to wealthy male investors who never sold or bought used clothes. His breakthrough came when he pitched a female venture capitalist with children, who understood both the problem and the opportunity. He advises founders to seek out investors who are likely to understand and empathize with their idea.