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Solving the Chicken-and-Egg Problem

James Reinhart, thredUP
In conversation with: Ravi Belani, Stanford University

When building a marketplace, should founders first focus on supply or demand? thredUp co-founder and CEO James Reinhart argues that founders should look for the largest long-term constraint on the business and solve for that. For a consumer business, he finds, that will usually mean focusing on supply.