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Mission = Resilience

James Reinhart, thredUP
In conversation with: Ravi Belani, Stanford University

What has kept thredUP co-founder and CEO James Reinhart motivated during the 12 years he’s been scaling the company? The best tool to keep founders engaged, he finds, is a powerful mission. If you truly believe you’re making the world a better place, it’s much easier to meet challenges and persevere.