Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former unit head of the Organizational Behavior Unit at Harvard Business School. He is an expert on leadership in turbulent times, and his latest book, Deep Purpose: The Heart and Soul of High-Performance Companies (Harper Collins, February 2022), shows how companies can embed purpose to deliver impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. In this conversation with Stanford adjunct lecturer Ravi Belani, Gulati discusses strategies for articulating a deep purpose and infusing it into company actions and culture.
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