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Purpose for Startups

Ranjay Gulati, Harvard Business School
In conversation with: Ravi Belani, Stanford University

Harvard Business School professor Ranjay Gulati advises aspiring founders that prioritizing purpose from Day Zero can open up extraordinary possibilities for startup ventures. Prioritizing purpose, he finds, can help founders craft a narrative that attracts investors and employees alike. But more than just serving as a sales pitch, he emphasizes, purpose can shape decisions around hiring, promotion, and even finding product-market fit.