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What is “Deep Purpose”?

Ranjay Gulati, Harvard Business School
In conversation with: Ravi Belani, Stanford University

Harvard Business School professor Ranjay Gulati proposes that true purpose goes far beyond a typical mission or purpose statement. He defines “purpose” as a unifying idea that clarifies an organization’s strategy, vision, duties, and aspirations related to both commercial and social concerns, and that envisions the creation of long-term value.