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Navigating Social and Political Pressure with Purpose

Ranjay Gulati, Harvard Business School
In conversation with: Ravi Belani, Stanford University

Harvard Business School professor Ranjay Gulati observes that companies with clearly articulated purposes are better able to navigate increasing pressure from customers and employees to take stances on global and domestic social and political issues. Rather than responding reactively to complex situations, he finds, companies with deep purpose are able to proactively define the social and political issues with which they will engage.