Noting that companies do sometimes cross ethical lines in their marketing efforts, Stanford adjunct lecturer and entrepreneurial marketing expert Lynda Kate Smith argues that marketers must focus on ethics. The key to ethical marketing, she insists, is ensuring that an organization has clear values that actually drive decision making.
Related
Sam Altman,
OpenAI
The Possibilities of AI [Entire Talk]
AI opportunities are just beginning. The future holds risks and rewards.
Video
46 minutes
Sam Altman,
OpenAI
The Possibilities of AI [Entire Talk]
AI opportunities are just beginning. The future holds risks and rewards.
Qasar Younis,
Applied Intuition
Radically Pragmatic Insights [Entire Talk]
Becoming a successful entrepreneur requires more than ambition.
Video
45 minutes
Qasar Younis,
Applied Intuition
Radically Pragmatic Insights [Entire Talk]
Becoming a successful entrepreneur requires more than ambition.
Sharon Prince,
Grace Farms Foundation
Designing From Values [Entire Talk]
A space is an expression of values, from the earliest concepts to the actual materials.
Video
51 minutes
Sharon Prince,
Grace Farms Foundation
Designing From Values [Entire Talk]
A space is an expression of values, from the earliest concepts to the actual materials.