Kathleen Eisenhardt, Stanford University Strategy in Nascent Markets With strategic thinking and action, founders and nascent markets can find success.
Richard Scheller, Genentech Pharmaceutical Market Realities Genentech Executive Vice President Richard Scheller describes the hard financial realities of producing cutting-edge drugs for the developed world. Scheller states that it takes 15 years, on average, for a
Jack Dorsey, Square Marketing by Surfacing the Product Jack Dorsey, co-founder of Square and Twitter, speaks to the marketing value that Square sees in finding the key influencers in merchant areas, and then turning them into distribution points.
Aicha Evans, Zoox In conversation with: Heidi Roizen Massive Markets = Permanent Competition Execute bold ideas with conviction.
Aneesh Chopra, US Office of Science and Technology Market Opportunities in Healthcare Innovation As Chief Technology Officer of the United States, Aneesh Chopra sees exciting entrepreneurial opportunities in healthcare innovation. Chopra discusses how moving the American healthcare system to focus on value over
Barry Silbert, SecondMarket, Inc. Early Years of SecondMarket "Just open your doors and start a business," is the best advice ever received by SecondMarket Founder and CEO Barry Silbert. SecondMarket started with a very simple operation, experienced profitable
Steve Jurvetson, Draper Fisher Jurvetson VC’s Seeking Disruptive Markets In addition to the usual factors that attract a venture capitalist to a startup – passionate entrepreneurs, unique ideas, and a desire to change the world – Draper, Fisher, Jurvetson’s
Bob Tinker, MobileIron Achieving ‘Go-to-Market Fit’ MobileIron Co-Founder Bob Tinker describes the next challenge for a startup after figuring out product-market fit, and that’s achieving what he calls “go-to-market fit.” This entails three things: deciding on
Geoff Yang, Redpoint Ventures Defining an Attractive Market Geoff Yang, founding partner at Redpoint Ventures, lays out measures he uses to identify and define attractive markets to enter. These measures include finding opportunities that are standing in “the
Amit Chatterjee, Hara, Inc. Emerging Market Opportunities Which sectors currently hold entrepreneurial opportunity? Hara CEO and Founder Amit Chatterjee shares his analysis and market forecasts as of Fall, 2010. On his radar, sectors with great opportunity include
Steve Blank, Stanford University Is First-to-Market Best? Why is it a bad idea to be the first and only player in a market? Serial entrepreneur Steve Blank outlines a host of reasons, including limited market opportunity, the
Tim O'Reilly, O'Reilly Media Idealism Makes the Best Marketing People love to be challenged with idealism, says Tim O’Reilly. Here the founder of O’Reilly Media uses examples from his own business that show how idealism and cause advocacy can
Michelle Lee, Medra In conversation with: Ravi Belani Founder-Market Fit From finding conviction in their ideas to deciding how to grow, detect founders face many decisions.
Lynda Kate Smith, mParticle In conversation with: Ravi Belani Everything Starts With Who Even the greatest technology doesn’t sell itself.
Halle Tecco, Rock Health Lack of Interoperability as Market Failure Rock Health CEO Halle Tecco articulates why systemic problems with record sharing continue to drive up the costs of healthcare, while at the same time impeding the ability of doctors
Bill Gross, Idealab & eSolar Survive Until the Market is Ready A number of companies born from Idealab were started way too soon, says Founder and CEO Bill Gross. However, a number of these firms went on to success, as Idealab
Karabo Morule, Capital Art In conversation with: Vimbayi Kajese Another Side of the Art Market Fintech can help collectors in Africa and beyond realize the opportunity in the African art market.
Julia Collins, Planet FWD In conversation with: Mo Lei Fong The Accelerating Climate Tech Market To build a sustainable future, we need to focus on decarbonization - and the climate technology market is ripe with opportunity.
Julia Hartz, Eventbrite Opportunity in Underserved Markets Eventbrite Co-Founder and President Julia Hartz talks about discovering a vast and diverse underserved market and says the everyday event organizers who are Eventbrite’s main customers dictated the direction of
Jennifer Morris, Conservation International Opportunities in Carbon Markets Cap-and-trade carbon markets continue to gain traction, but how do you monetize something you can't see and that has never been valued? Conservation International Executive VP Jennifer Morris sees interesting
Thomas Prescott, Align Technology Marketing Medical Technologies When introducing a new medical device such as “invisible” orthodontics, it can be a struggle to bring the medical community on board. Align Technology CEO Thomas Prescott discusses the necessity
Steve Blank, Stanford University Market Risk and Technology Risk Market risk is the concern that you’ll find your customers before you run out of funding. A technical risk asks if the innovation is in place to bring your start-up
Robin Li, Baidu Sharpening Focus in the Face of Market Turmoil Focusing on technology, operations, and the user experience, Robin Li, CEO of Chinese search engine Baidu, took a pragmatic approach and recalls how he took on the role of project
Bill Drayton, Ashoka Collaborative Entrepreneurship Overcomes Market Failures Ashoka Founder Bill Drayton believes anyone working on strategy should seek to overcome broken and walled-off systems through the power of collaborative entrepreneurship. According to Drayton, bringing together hybrid teams