Startups

Founders aren’t locked into the roles they adopt at the outset.

It’s easier to launch your product when customers and potential investors already know who you are.

Don’t confuse users with buyers — B2B success requires organizational adoption.

Investors and companies need new models to solve global problems.

Tell a compelling story, using responses from potential customers.

Take the hint. If you come across a novel solution and get enthusiastic feedback from experts, your idea might be a startup in the making.

Before jumping into business, make sure you have both an enthusiastic market and a strong internal commitment.

Don’t shy away from asking potential investors some tough questions.

A bird in the hand isn't always worth two in the bush.

Find the right time to scale.

Codify your mission and values on day one.

Embrace a people-first philosophy.

Recognize commercializable tech. Then learn how to talk about it in ways non-experts can understand.

Cast a wide net, and make sure you’re growing faster than your company.