Don’t confuse users with buyers — B2B success requires organizational adoption.

Investors and companies need new models to solve global problems.

Tell a compelling story, using responses from potential customers.

Take the hint. If you come across a novel solution and get enthusiastic feedback from experts, your idea might be a startup in the making.

Before jumping into business, make sure you have both an enthusiastic market and a strong internal commitment.

Don’t shy away from asking potential investors some tough questions.

A bird in the hand isn't always worth two in the bush.

Find the right time to scale.

Codify your mission and values on day one.

Embrace a people-first philosophy.

Recognize commercializable tech. Then learn how to talk about it in ways non-experts can understand.

Cast a wide net, and make sure you’re growing faster than your company.

If you’re a founder, find your peers. Other founders often give the best advice.

Be crystal-clear about your objectives. Break down hierarchies and find a common language.