Friction for Aspiring Founders

Bob Sutton, Stanford University
and Huggy Rao, Stanford Graduate School of Business
In conversation with: Emily Ma and Ravi Belani, Stanford University

Bob Sutton and Huggy Rao, Stanford professors and authors of “The Friction Project,” tell stories that illustrate the importance of understanding friction for a startup. Sutton discusses how an early app company improved their coordination. Rao encourages founders to apply a friction lens when they’re making decisions, giving examples about early hires and founder equity.