Origins of ‘The Friction Project’

Bob Sutton, Stanford University
and Huggy Rao, Stanford Graduate School of Business
In conversation with: Emily Ma and Ravi Belani, Stanford University

Bob Sutton and Huggy Rao, Stanford professors and authors of “The Friction Project,” Share why they wrote their new book. After writing their first book together, “Scaling up Excellence,” they heard from people who said they loved the message, but it was difficult and exhausting to get anything done in their companies. Sutton and Rao began exploring this problem.